Mavs Chips Logo Designer
By @TgpBunso
Review and compare six different brand identity layouts for a potato chip company by cycling through typography, logo marks, and structural designs.
How to play
- Cycle through the six available logo layouts using the on-screen buttons or by swiping.
- Observe the changes in typography weight, layout structure, and the central potato chip logo mark.
- Use the favorite button to mark your preferred identity with a ribbon at the bottom.
- Reset the explorer to immediately return to the first layout and clear your current favorite.
Controls
- Touch
- Swipe left or right, or tap the stage to cycle the six layouts.
- Keyboard
- Use Left and Right Arrows to cycle, and press Enter to favorite a design.
- Mouse
- Click and drag to swipe, or click the stage directly to cycle layouts.
More about this game
Mavs Chips Logo Designer lets you review six distinct brand identity directions for a fictional potato chip company. The core loop involves cycling through different structural layouts, typography pairs, and logo marks to see how the brand feels in various styles like Satin Minimal or Editorial Wide. You can favorite the specific design that stands out the most to you. There is no win or lose condition, just a relaxed exploration of design options until you find the perfect match.
Tips
- Pay attention to the option name at the top of the screen to understand the design intent, such as Navy Reserve or Round Seal.
- Notice how the wordmark scale, which ranges from 0.82 to 1.18, and the accent width change the balance between the different layouts.
- If you swipe more than 48 pixels across the screen, it triggers a layout change, while a shorter tap simply advances to the next.
Questions
How many layouts are there?
There are exactly 6 different brand identity layouts to explore, including options like Left Lockup and Studio Mark. They loop continuously as you cycle through them.
Can I favorite more than one design?
No, you can only have one favorite design active at a time. Favoriting a new one automatically replaces the old one, displaying a ribbon on your choice.
What changes between the different logo options?
Each option alters the structural layout, the typography pairing, the specific potato chip mark used, and the saturation of the image to fit the specific design theme.